I have been fitting golfers for golf clubs for over 30 years and have coupled that unparalleled experience with cutting edge equipment to ensure the products I supply are right for the individual.

I start by analyzing the golfers swing whether it is someone just starting out in golf or a professional player and with my experience of club fitting and coaching I am able to begin to define which of various components will be best suited to that golfers swing.

I hold a W.G.T.F. coaching diploma which helps in the assessment of the golf swing and quite often it is the clubs that need adjusting to the swing because the swing is fundamentally sound.  A good swinger of the club will struggle to make the right contact with the ball if the clubs he is using are incorrectly set up or are just an incorrect specification for his swing.

I wont just rely on my eyes to assess the swing, I will also use a top of the range launch monitor to measure the flight and direction of the ball as well as more simple tests to measure the clubface angle and clubhead interaction with the ground.  In terms of the golf swing, I can analyse with the benefit slow motion swing sequences recorded on film to check the specific areas which impact the resulting flight of the golf ball and will show the individual aspects which can be improved.  I can take this review and analysis and use when custom fitting the golfers clubs.

Custom fitting is undertaken by first analysing the golfers swing and any specific individual physical aspects which need to be taken into account i.e. a tall person has different attributes to a short person as does a strong person or someone who is particularly supple.

I will ask the golfer to hit a number of shots whilst I watch their swing, use the launch monitor and takes measurements of how their club is reacting to the ground and to the ball.  I then convert this data into information which supports the choice of equipment and the component parts.  This includes such reference points as loft and lie of the club, club face angle, swing weights, shaft flex, kick points and grip size requirements.  All areas are considered as all can have an effect on the type of shot the client will hit and even the smallest adjustment can make a big difference.

A lot of custom fitting beyond the technical side will also involve “how it feels” to the golfer which is an important area as good feel promotes goof confidence and in turn good golf shots.  The golfer has to have confidence in any changes that are proposed and that confidence comes from “feel” and hitting good shots.